CHALLENGE: Identify the ecosystem of influences on the topic of transgenics and Genetically Modified Organisms (GMOs) in Brazil, USA and in the main European countries with a strategic focus for the Biotechnology Information Council.
CHALLENGE: The World Health Organization (WHO) requested a mapping of influencers to improve engagement in campaigns linked to the four main non-communicable diseases that, together, were responsible for the biggest cause of death on the planet.
CHALLENGE: Abbott needed to identify Key Opinion Leaders (KOLs) and the dynamics of the institutions that influenced a medical specialty in Chile, a region where the brand did not yet have a direct presence.
CHALLENGE: To provide insights for Mondelez's Research & Development areas in order to improve the positioning and differentiation of specific company brands.
CHALLENGE: Mapping influencers and bringing global trends and innovation opportunities related to issues relevant to the fragrance industry worldwide.