In the Age of Interconnectivity, capturing and analyzing the sheer amount of data dispersed on and offline is a huge challenge for companies, as strategic knowledge that is really relevant to decision making is there.
In this context, the Tree Intelligence, a company specializing in Knowledge Discovery as a Service, created the LivingNethos: A pioneering and innovative product for understanding complex business ecosystems that integrates three key disciplines:
Network Science: unravel relationship patterns in social media;
Data Science: collects and transforms big data into segmentation and predictions of behavior;
Netnography: gives context and meaning to such behavior
O LivingNethos It is a constantly evolving dashboard that monitors the digital behavior associated with five relevant themes: Sustainability, Cosmetics, Food, Health and Technology. Within these are developments such as: Genetically Modified Foods, New Cancer Treatments or Biofuels.
In this way, with the LivingNethos organizations will gain insight to support strategic decisions about:
- Networks of influence on a particular theme or market segment and how to strategically articulate them.
- Trends and movements that can determine short, medium and long term behavioral changes and how this impacts a particular segment.
- Business ecosystem of interest and the best positioning strategies.
- Future markets and innovation opportunities that emerge from intersections between different segments.
- Evolution of campaigns, how they affect brands and how to establish strategic and segmented communication.
“In analyzing what is being said, what is the relevance of this information, who is behind it, and how the various actors and topics of interest relate to each other and to other groups, we offer an in-depth analysis of these networks of influence.” explains Ignacio García, Anthropologist and Network Specialist Tree Intelligence Complexes.
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