Sector: Cosmetics
Reach: US / Canada, Europe, Africa, Middle East, and Latin America
Area: Consumer Safety
Period: 2011 – 2019
Technology: Living Influencers
THE CHALLENGE
Deliver continuous network intelligence to the business, helping it make its products safer for the planet and human health.
- Monitoring global trends, risks and opportunities on ingredients, campaigns, legislation and behavioral movements.
- Measuring the evolution of perceived risk associated with ingredients.
THE NET
Through our SaaS LivingNethos platform, Natura has ongoing updates on the ingredient perceptions of global influencers and stakeholders. Over the past 8 years, the monitored network has evolved dramatically, along with industry and behavioral movements.
THE SUCCESS STRATEGY
Com base em 8 anos de monitoramento contínuo e análise profunda das redes globais sobre diferentes temas, a estratégia auxiliou a Natura a tomar várias decisões que fortaleceram o posicionamento da marca como uma das mais seguras e sustentáveis da indústria cosmética global.
The image above shows the first mapping of the 2011 international network of influence and perception on ingredients and trends. These networks have evolved strongly in recent years, challenging the industry to change its products and positioning. New countries and topics have been added to ongoing monitoring.
