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Uma visão antropológica das redes sociais

An anthropological view of organizational networks

In a business ecosystem increasingly complex, hyperconnected and very unstable, the innovation has become the panacea which organizations are urged to adapt. Without entering into the discussion about the correct definition of innovation, in this article we consider that within the "Interconnected Era", innovation no longer depends on individual geniuses and eurekas to be an emergent property of collaborative social networks, in all its development and diffusion process.


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