CHALLENGE: The launch of a new line should strengthen the movement led by the brand to value the beauty and self-esteem of women. But in order for the campaign to be genuine, it was essential to bring in influential advocates.
CHALLENGE: The Chinese giant's entry into Brazil came at an accelerated pace with the acquisition of local companies. The integration of employees was vital for the strategy and vision of the future to be properly shared and aligned.
Discover Tree cases like the WHO, that shows how to consider stakeholders as multifaceted individuals and institutions, which articulate themselves in a fluid and dynamic way, in this article by Ignacio García for Gestão RH magazine.
CHALLENGE: Provide continuous network intelligence to the company, assisting in monitoring global trends and opportunities to make its products more beneficial for the planet and human health.
CHALLENGE: Identify the ecosystem of influences on the topic of transgenics and Genetically Modified Organisms (GMOs) in Brazil, USA and in the main European countries with a strategic focus for the Biotechnology Information Council.