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A conexão das redes de relacionamento com a marca

The connection of the relationship networks with the brand

Discover Tree cases like the WHO, that shows how to consider stakeholders as multifaceted individuals and institutions, which articulate themselves in a fluid and dynamic way, in this article by Ignacio García for Gestão RH magazine.

OMS – DNTs na Europa

WHO – DNTs in Europe

CHALLENGE: The World Health Organization (WHO) requested a mapping of influencers to improve engagement in campaigns linked to the four main non-communicable diseases that, together, were responsible for the biggest cause of death on the planet.

Redes de influência

Influence networks

In the hyperconnected era, influencers make use of different web platforms to disseminate information, knowledge and opinions on specific topics. Currently there is no single channel of communication, but also the same actor can share ideas ...

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