Check here the interview of Tree Intelligence CEO, Ignacio García, for the business website 6minutos.com.br, addressing the importance of mapping informal collaboration networks to identify who are the real influencers within organizations, how teams are organized to carry out their tasks and how informal communication flows across the company.
CHALLENGE: The launch of a new line should strengthen the movement led by the brand to value the beauty and self-esteem of women. But in order for the campaign to be genuine, it was essential to bring in influential advocates.
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